040 - Branding by the Beach - "Influencers", Instagram Removing Likes, and Being Authentic with Your Brand
Update: 2020-01-08
Description
On this episode, we talk to Charmaine Jennings and Reanna Khan. Charmaine owns Strategic Charm Boutique and runs Hustle and Charm, a community of women across Canada and Reanna is a travel blogger who runs neverseecomesea.com. We talk about influencing and influencers, social media strategies and marketing, and authenticity in your brand. Lots of incredible stories and advice from them, so we hope you enjoy the episode.
Shownotes:
01:14 - Who is Reanna Khan and Charmaine Jennings
02:14 - Their collaborative project Branding by the Beach
06:07 - Common missed opportunities for growth
07:52 - "Influencing"
09:58 - Instagram removing their likes
15:42 - Pitching to Brands to "influence"
19:28 - A Brand is a gut feeling...
21:05 - Living Brands are not Stylistic Veneer
24:43 - Marketing & Visuals to achieve Authenticity
27:11 - Trends and Authenticity
33:52 - The stronger the brand, the greater the profit margin
46:40 - What does community mean to you
48:47 - Community for Reanna's Solar Company Vibes Energy
59:19 - Working Relationships
1:01:42 - Disagreements in Relationships
1:08:03 - Time Management in a Team
1:10:32 - Being a Entrepreneur in a Partnership
1:21:11 - Branding Advice to Someone Starting Out
1:24:28 - Support Neverseecomesea and Vibes Energy Solar
1:25:00 - Support Strategic Charm Boutique, Hustle and Charm Community and Branding by the Beach
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Send in a voice message: https://podcasters.spotify.com/pod/show/2mcreativelabs/message
Support this podcast: https://podcasters.spotify.com/pod/show/2mcreativelabs/support
Shownotes:
01:14 - Who is Reanna Khan and Charmaine Jennings
02:14 - Their collaborative project Branding by the Beach
06:07 - Common missed opportunities for growth
07:52 - "Influencing"
09:58 - Instagram removing their likes
15:42 - Pitching to Brands to "influence"
19:28 - A Brand is a gut feeling...
21:05 - Living Brands are not Stylistic Veneer
24:43 - Marketing & Visuals to achieve Authenticity
27:11 - Trends and Authenticity
33:52 - The stronger the brand, the greater the profit margin
46:40 - What does community mean to you
48:47 - Community for Reanna's Solar Company Vibes Energy
59:19 - Working Relationships
1:01:42 - Disagreements in Relationships
1:08:03 - Time Management in a Team
1:10:32 - Being a Entrepreneur in a Partnership
1:21:11 - Branding Advice to Someone Starting Out
1:24:28 - Support Neverseecomesea and Vibes Energy Solar
1:25:00 - Support Strategic Charm Boutique, Hustle and Charm Community and Branding by the Beach
---
Send in a voice message: https://podcasters.spotify.com/pod/show/2mcreativelabs/message
Support this podcast: https://podcasters.spotify.com/pod/show/2mcreativelabs/support
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